TALASIN was created around a simple idea: everyday clothing should be considered, not complicated.
A contemporary menswear atelier based in Casablanca, Morocco — focused on heavyweight essential garments built around proportion, fabric, and restraint.
Casablanca, Morocco / FW26
TALASIN / Casablanca / 2026
TALASIN Store was founded by Abdelatif Haissoun in Casablanca — a city where Art Deco geometry meets centuries of garment craftsmanship.
What started as a personal frustration became a clear vision: the men’s essentials market was saturated with thin, disposable basics designed to be replaced season after season.
Abdelatif wanted to build something different. Not fast-fashion competing on price, not a luxury label competing on logos. A small, focused atelier producing well-made essentials — pieces a man reaches for daily without thinking, but notices the difference the moment he puts one on.
The idea was simple: take the T-shirt, the most universal garment in any man’s wardrobe, and treat it with the design rigour usually reserved for tailored suiting. Consider the weight. The cut. How fabric moves against the body. How it looks after fifty washes, not just one.
We believe everyday clothing should be considered, not complicated.
— Talasin Store
Intarsia knit / Ribbed collar detail
TALASIN began with T-shirts because the T-shirt is the foundation of modern menswear — the garment worn most frequently, yet most often neglected.
Fit
Proportion and movement. Dropped shoulders, balanced armholes, ergonomic seamlines that follow the contours of the body.
Fabric
Custom milled 280–300 GSM combed organic cotton, double-knit on partner mill looms in Casablanca and Marrakech.
Construction
Double-needle topstitching, reinforced collar bands, blind-stitched sleeves. Each piece in numbered, limited-run batches.
Use
Designed for everyday life. Pieces that hold their shape, maintain structure, and feel considered without being over-designed.
Abdelatif Haissoun
Founder / Creative Director
Talasin Store
Casablanca, Morocco
Abdelatif founded TALASIN with a direct conviction: the most basic garments in a man’s wardrobe deserved more attention, not less. Based in Casablanca, he works at the intersection of garment construction, textile development, and considered design.
His approach is architectural rather than decorative. Rather than adding visual elements, he focuses on structural properties — how weight influences drape, how stitch density affects shape retention, how proportion determines whether a garment sits cleanly on the body.
Working directly with Moroccan mills and artisan tailors, he oversees each stage from fibre selection to final construction. Every TALASIN piece is the result of this hands-on process — small in quantity, considered in execution, built to last.
Portrait / Casablanca
Campaign / FW26
Archive / 003
“A T-shirt should feel like it was made with intention — not like it was made to be replaced.”
— Abdelatif Haissoun, Founder
TALASIN exists because most men’s essentials are designed to be disposable. Thin fabric. Shapeless cuts. Logos that do the talking instead of the garment itself.
We believe the most important pieces in a man’s wardrobe are the ones he wears every day. The T-shirt under a jacket. The polo on a weekend morning. The simple garment that needs to hold its shape, maintain its structure, and feel considered.
TALASIN adds presence to the everyday. We use heavyweight organic cotton, produce in small numbered batches in Morocco, and refuse to chase trends that disappear in a single season.
If you’re looking for the loudest thing in the room, TALASIN isn’t that. But if you want something that feels solid, sits cleanly, and gets better with wear — that’s exactly what we build.
TALASIN is still in its early chapters. The focus remains on deepening what already exists — refining silhouettes, developing better materials, expanding the range of essentials with the same design discipline.
New categories will arrive only when they meet the same standard. The goal is not rapid expansion — it is a brand that quietly improves, quietly grows, and quietly earns its place in a man’s daily wardrobe.